Beginners Guide to Dealership Video Marketing
Posting on youtube and facebook has become a core marketing strategy for many dealerships. Does your business or dealership have this in place?
If you’re a dealer who is time poor, fear not…. Social director Steve Hunter has put together a step by step guide in under 10 minutes.
Here is an example post for Muscle Car Warehouse!
Platform: Facebook, JUST CARS
Client: Muscle Car Warehouse
Creator: Steve Hunter, JUST AUTO Social Director
Step 1: Choose a handful of your best images
Step 2: On Facebook click the Photo/Video icon under Write a post. Select Create Slideshow. Set Image Duration to 2 second delay & add your photos.
Step 3: After you have added your photos, click the "Music" Tab & select a track that suits your post!
Step 4: Click create Slideshow then add your description
Step 5: Share or Schedule your post after 5pm for the best response
With 331,465 browsers seeing the example video, this was clearly a car that resonated well.
Keep in mind that every one of these people could be a buyer of their vehicle, so it’s important to connect with them in an authentic way. JUST AUTO takes enormous pride in being a key touchpoint on a buyers ‘path to purchase’
- We can’t stress the importance of great images. No one will be impressed with a blurry image or poor background
- Keep it simple. A selection of exterior and interior shots is crucial. Watch other posts to see how they do it
- Have the image change every few seconds to hold the users attention
- Ensure the first image is attractive
