Holden Trade Parts rebranded as GM Trade Parts

As it winds down its official presence in the Australian automotive market, Holden has announced the launch of GM Trade Parts – a trade-only initiative that replaces the long-running Holden Trade Club programme.

Officially launched on 1 September, the rebranding brings a suite of new products and benefits for its existing 28,000 members, according to Holden Director Aftersales, Paul Rietveld.

“With over 1.6 million Holdens still on the road, there’s huge demand for Holden Genuine Parts in automotive workshops today,” Rietveld said.

“Holden has made a commitment to its customers to continue supplying Holden parts for at least the next decade, and the launch of GM Trade Parts reinforces this assurance to the automotive repair trade in both Australia and New Zealand.”

GM-H says that GM Trade Parts will continue to bring competitively priced Holden Genuine Parts and ACDelco products to the trade through its remaining Holden Dealer Network franchises across Australia and New Zealand, as well as recent Chevrolet Genuine Service Parts to suit the Camaros and Silverado pickup trucks on Australian and NZ roads.

ACDelco continues to expand its product range that covers most makes and models. From the oil in the engine to the globes in the taillights, the ACDelco product range is diverse and ever-growing, says GM-H.

If you’re in the automotive trade and not an existing GM Trade Parts or Holden Trade Club member, it’s free to join. To learn more about the programme, go to: www.gmtradeparts.com.au or speak with your local Holden dealer’s Parts Department.